Oh Molly
During the challenging times of Covid, Maeve, Founder of Love Cherish Boutique, brought Oh Molly to life with a clear mission: to integrate the comfort and convenience of lockdown life into everyday fashion, catering to the dynamic lifestyles of modern women.
After a series of successful seasons, Maeve returned to the Agency (MGC),to launch season 5. Remaining true to the brand's essence and under Maeve's direction, Daphne curated a capsule collection of versatile and comfortable pieces that can effortlessly transition from casual to formal wear.
This time, Maeve wanted to incorporate the print more subtly. As a result, prints were primarily limited to linings. However, the bomber jacket stood out with its unique twist, featuring the print pattern as a canvas for embroidered beads.
As usual, Daphne meticulously selected fabrics and assisted Maeve in finalizing the collection's materials. Throughout the sampling process, she conducted fittings, made necessary adjustments, and maintained seamless communication with the factory.
Continuing from the previous season, Maeve assumed a more active role in production management after approving pre-production samples.