Oh Molly

Oh Molly was brought to life by Maeve, the visionary behind Love Cherish Boutique, during the challenging times of Covid.

Maeve's mission was clear: to infuse the comfort and ease of lockdown life into everyday fashion, catering to the fast-paced lifestyles of modern women.

Following a successful debut season, Maeve returned to the Agency (MGC), for Oh Molly second chapter with renewed enthusiasm. Staying true to its ethos, the brand decided to elevate its offerings by introducing a custom print.

During the creative process, Daphne curated mood boards and crafted initial print drafts. Collaborating with print and 3D designers, they visualized how the prints would complement the garments before moving forward with sampling. This strategic approach aimed to streamline production while prioritizing sustainability.

Season 2 emphasized comfort, versatility, and the unique Oh Molly aesthetic, now enhanced by the introduction of its signature imperfect heart print.

Throughout the journey, Daphne provided invaluable support, from fabric selection to managing sample development and overseeing production. Ensuring adherence to quality standards, she meticulously managed every aspect of the process to deliver exceptional pieces to Oh Molly's customers.